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    Marketing & Sales

    Marketing & Sales

    Helping clients grow faster than the market

    Our people

    Liz Hilton Segel

    Senior Partner, New York
    Drives revenue growth and profit improvement for companies in consumer-facing industries by partnering with clients on transformations, including...

    Jesko Perrey

    Senior Partner, Düsseldorf
    Helps clients deliver above-market growth by transforming their marketing and sales capabilities. Leads our Marketing and Sales Practice globally

    Dennis Spillecke

    Senior Partner, Cologne
    Coleads the Marketing & Sales Practice in Western Europe and helps clients to run customer-centric transformations, build marketing analytics...

    Eric Hazan

    Senior Partner, Paris
    Coleads the Marketing & Sales Practice in Western Europe and brings extensive knowledge of strategic marketing, as well as digital transformations...

    Alexander Sukharevsky

    Senior Partner, Moscow
    Leads McKinsey Digital and our commercial work in Africa, the CIS, the Middle East, and Turkey, shaping commercial and digital transformations...

    Brian Gregg

    Senior Partner, San Francisco
    Coleads McKinsey's Marketing & Sales Practice in North America; enabling clients to achieve above-market growth by combining advanced analytics,...

    Rock Khanna

    Senior Partner, Chicago
    Coleads McKinsey's Marketing & Sales Practice in North America and helps clients drive meaningful growth

    Aimee Kim

    Senior Partner, Seoul
    Leads our Marketing & Sales Practice in Asia, the Consumer Packaged Goods and Retail Practices in Korea and Japan, and is the regional leader...

    FEATURED CAPABILITIES

    Periscope

    Periscope accelerates commercial transformations and ensures lasting performance improvement, driving a 2–7 percent increase in return on sales.

    Consumer Marketing Analytics Center

    We accelerate your company’s ability using advanced analytics to translate insights from big data into actions for your consumer-facing marketing organization.

    Marketing Solutions

    McKinsey’s Marketing Solutions were made with the marketer in mind. These tools translate complex marketing return-on-investment (ROI) data into simple designs and visualizations to help marketers across widespread organizations do what they are supposed to do with data: make better decisions.

    IMPACT STORIES

    Logistics company builds value by consolidating brands

    Campaign focused on developing a consistent global portfolio helps create a Top 100 global brand.

    Targeted online marketing programs boost customer conversion rates

    Cross-selling and category-penetration techniques yield a 20 percent jump in sales and a 30 percent increase in profits.

    Understanding the customer's true preferences to improve profits

    Migrating banking customers to more profitable products increases checking account revenues by 20 percent.

    Finding out where consumers make their decisions

    A consumer electronics maker's targeted investment in digital media sells out the product as part of a first phase to build a more effective marketing organization.

    FEATURED PUBLICATION

    Book

    Marketing Performance: How Marketers Drive Profitable Growth

    Drive marketing ROI with an investor’s mindset and a proven toolkit

    Featured event

    Event

    What CEOs really think about marketing, creativity, and growth

    Join McKinsey at Cannes Lions to hear our latest findings on how to quantify the impact of creativity and track the evolution of its definition.

    MORE FROM THIS PRACTICE

    Interested in a career in Marketing & Sales?

    We are currently looking for experienced professionals across all marketing and sales disciplines.

    Connect with our Marketing & Sales Practice

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