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    Innovating Europe

    Europe needs to innovate at scale to support its economic and social system. This special collection explores the innovation opportunities and challenges facing the continent in domains ranging from digital and AI, to green technology, to education, training and the future of work.

    How purpose-led missions can help Europe innovate at scale

    Missions can foster broad collaboration between business leaders and the public sector while also garnering support from European citizens.

    5.7m

    software developers

    currently working in Europe

    26

    technical universities

    in Europe are in the global top 100

    >2%

    of Europe’s GDP

    is invested in research and development

    Sustainability

    Responding to climate change

    The economic impact of climate change is real and growing. European businesses need to understand the risks, and also the opportunities as consumers and governments demand sustainable products and services.

    Germany’s energy transition at a crossroads

    The Germany energy transition has been an example for others pursuing a low-carbon energy system, but it will still miss most of its transition targets for 2020. Urgent action is needed.
    Report - McKinsey Global Institute

    Climate risk and response: Physical hazards and socioeconomic impacts

    – How could Earth’s changing climate impact socioeconomic systems across the world in the next three decades? A yearlong, cross-disciplinary research effort at McKinsey & Company provides some answers.
    Article

    Rethinking the renewable strategy for an age of global competition

    – Renewable-based power generation is rising. As the market evolves, what will it take to succeed, and what kinds of players will win?
    Commentary

    Earth to CEO: Your company is already at risk from climate change

    – The next decade is decisive. Acting now to prepare your enterprise for climate change will pay off.

    Innovation

    A global powerhouse

    Europe’s relatively high wage costs and low reliance on natural resources mean that innovation remains of fundamental importance for the continent’s economic and social system.
    Discussion paper

    Reviving innovation in Europe

    Innovation is of fundamental importance for Europe’s economic and social system. These five paths could build on its strengths and help the continent regain its competitive edge.
    Executive Briefing - McKinsey Global Institute

    Europe’s economy: Three pathways to rebuilding trust and sustaining momentum

    – Europe has an opportunity to ensure that growth and well-being continue in the long term, and to strengthen trust in its institutions.
    Article

    Biotech in Europe: A strong foundation for growth and innovation

    – European companies have an opportunity to play a stronger role in the industry by focusing on three factors.
    Article

    How inclusive design can reconnect people with government

    – Scandinavia has been an example to many nations on bridging the gaps between governments and their people. Here are a few ways the public and private sectors use design to connect with residents.

    Digital

    Closing the gap

    By 2030, Europe could add €2.7 trillion to its economic output by building on its strengths in digital and AI to close the gap with other regions.

    Tackling Europe’s gap in digital and AI

    Europe’s average digital gap with the world’s leaders is now being compounded by an emerging gap in artificial intelligence.
    Article

    The CEO’s new technology agenda

    – Technology performance has become critical to business success. Here’s how a CEO can focus the technology function on a company’s strategic priorities.
    Report

    How artificial intelligence will transform Nordic businesses

    – AI is driving a substantial part of the automation potential in the Nordics, and it could unlock $80 billion of value for businesses.
    Report

    Central and Eastern Europe needs a new engine for growth

    – Creating a digital, tech-driven economy could be the growth engine that ten economies in the region need.

    Future of Work

    Enhancing capabilities

    By focusing on education, mid-career training and attracting skilled employees from outside the region, Europe can create a workforce for the jobs of tomorrow.
    Article

    The future of work: Rethinking skills to tackle the UK’s looming talent shortage

    Profound structural shifts are under way in the UK workforce. Here’s how companies can prepare to meet the challenge and nurture the skills and talent that will help them stay competitive.
    Discussion Paper - McKinsey Global Institute

    Testing the resilience of Europe’s inclusive growth model

    – The combination of six global megatrends is increasing the stress on Europe’s inclusive growth and the EU social contract.
    Report - McKinsey Global Institute

    The future of women at work: Transitions in the age of automation

    – Concerted and creative new solutions are needed to enable women to seize new opportunities in the automation age; without them, women may fall further behind in the world of work.
    Report

    Shaping the future of work in Europe’s 9 digital front-runner countries

    – Our research shows significant value in embracing AI and automation for the Northern European countries, but sees a requirement for new skill sets among employees and a policy response around education, training, and the social contract.

    Industries

    New dynamics, new opportunities

    Europe leads in many sectors, including automotive, pharmaceuticals, luxury goods, and more. Our research examines shifting boundaries, technology transitions, and opportunities for growth.

    A long-term vision for the European automotive industry

    Technological disruption is redefining mobility. How can the European automotive industry capitalize on its successes to shape the ecosystem and craft a brighter future?
    Article

    European private banking: An inescapable call for action

    – New headwinds in a profitable market indicate the need for fundamental transformation.
    Report

    Travel and logistics: Data drives the race for customers

    – We analyzed data from 15 European countries to better understand emerging travel industry technology and customer needs in the travel and logistics sectors. What can companies in this space do to respond to shifts and sharpen their digitization strategies?
    Article

    The offshore-wind industry’s moment of reckoning

    – The days of stable and relatively high revenues are ending for Europe’s offshore-wind developers, owners, and operators. Making money on tomorrow’s low-price projects will require a new degree of discipline.
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